In recent years, the proliferation of video services has resulted in the deployment of Internet Protocol Television (IPTV) across a variety of commercial sectors. This innovation brings together a variety of IP-based services in one place, providing a unique IPTV solution for various streaming business models. IPTV has gained traction in the Central and Eastern Europe and Latin American streaming sectors, with South Asian countries such as Sri Lanka and Nepal joining the fray for increased profitability. Automation technology advancements have resurrected IPTV platforms, causing disruption in the television sector. The expanding popularity of IPTV providers has had a good impact on their widespread deployment in European countries, particularly Australia, Romania, Sweden, and Indonesia, resulting in an increased subscriber base. Over time, the IPTV services market has seen innovation, with video platforms leveraging Over-the-Top video apps to improve both video-on-demand and live-stream offerings.